Content Usage Analytics
for Better Decision-Making
Cloud-based usage analytics platform empowers publishers to dynamically access and analyze content usage analytics based on COUNTER standards. The advanced reporting capabilities allow you to make evidence-based decisions. This platform also provides other custom insights primarily used for analyzing user technology, sales and marketing, and more.
Accurate, consistent, and compatible statistics based on the COUNTER standard and SUSHI enabled are available. Publishers will receive daily, weekly, and monthly reports to help make better business decisions. There are multiple authentications and statistics provided as well for all product types including journals, databases, books, and reference works.
Aggregate data services are available for customers using multiple delivery channels, providing data in custom formats to compare the usage statistics of various platforms. A highly intuitive user interface with single sign-on (SSO) and a customized landing page makes administration easy.
Reports can be generated to reveal upsell opportunities and customers likely to churn. The executive dashboard identifies title and regional trends.
With the data analysis tool, you can slice and dice the data across different dimensions and content types. Reports can be generated and analyzed in the time frame needed.
MPSInsight provides online content usage, COUNTER reports, and effective SUSHI implementation so you can make better business decisions. You’ll also benefit from author analytics, link resolutions, IP address-based reports, and more.
MPSInsight is one of the three platforms integrated into THINK360.